A blog article on Benidorm from the international car hire brokerage that prides itself on being a friend to independent travellers may seem a strange choice. After all Spain is one of our major car hire destinations accounting for around 15% of business, yet bookings for Benidorm itself are negligible. Not surprising as Benidorm is home of the great British package holiday. Anyone looking for sun, sea, fish'n'chips and replicas of both Wigan and Blackpool piers need look no further!So why write it? Well, in celebration of Pedro Zaragova Orts the former Mayor of Benidorm. The man widely recognised as the founder of the package holiday concept. The man who sadly passed away last week prompting 2 days of mourning in Benidorm, the high rise capital of Southern Europe. Mayor Orts is famed for taking his scooter to Florence to successfully plead the case for foreigners to wear bikinis on beaches. He negotiated at the highest level to overthrow the objections of the church. He also ensured the resort town had a good supply of fresh water and recognised the needs of early travellers to feel at home - hence the fish'n'chip shops and numerous English pubs.It's a wonderful piece of travel history and one which should not be under-rated in the face of current fashion to view package holidays as somehow less than an independent trip. Of course there is something special about researching, booking and navigating your own adventures abroad, but how did we get such freedoms? Package holidays were the stepping stone for people of all backgrounds to jet off around the world as they do today.