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    October News from Auto Europe

    Here's the latest update from Auto Europe's Commercial Director for the UK and Ireland, Peter McAree:It's almost impossible to turn on a TV or radio at the moment without being bombarded with more worrying news about the current economic crisis. But behind these doom-ridden headlines, the news isn't all bad.

    There's no denying that 2008 has been tough for the travel industry, and the forecast certainly looks turbulent for the coming year. It's not a time for complacency - We'll all have to work that bit harder and smarter to make it through this impending recession unscathed - but there are still some positive stories out there, and at Auto Europe we're feeling confident about the future.

    To help in our efforts to steer the business in the right direction, this month we've welcomed a new European CEO on board. Niall McDevitt has achieved some great results for Auto Europe Germany since 2002 and brings with him 20 years of travel market knowledge.

    It certainly looks like autumn breaks in Europe are as popular as ever this year. Italy and France have topped our list for car hire this October, with lots of people taking advantage of cheaper, post-summer holiday deals. As the ski season kicks off, Switzerland is also gaining momentum as a favourite destination for Auto Europe customers. Don't forget to check out our Snow Safe Driving Guide in Auto Europe website if you're intending to organise your own transport for a ski trip. Anyone planning a break in the USA or Portugal might be interested to hear that we've got a raft of special offers for those countries coming up in November, and our destination of the month will be Ireland.

    Finally, I'd like to take this opportunity to congratulate Rowen Gower, our PR Director and regular contributor to the Auto Europe blog, who gave birth to baby George on Monday 6th October 2008.

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