Summer Peak Slows

As things start to slow as we approach the end of the peak summer season we can look back and say we were right. Unfortunately this was not a good thing. Car Hire availability was short for the peak season and there were disappointed customers booking late expecting to get the car of their choice.This raises the question - How do we get the message across to book Car Hire earlier to guarantee you get what you want?If you have the answer let me know.