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    Happy 60th birthday, Auto Europe! But what else happened in 1954?

    From humble beginnings, Auto Europe has become a strong presence in the car hire industry, with operations based on multiple continents and suppliers all over the globe. And this year, we are happy to announce that Auto Europe is celebrating its 60th birthday! But many other momentous things were taking place around the world in 1954 besides the founding of our little company. We are here to fill you in on what, exactly, was happening at the time in the United Kingdom!

    Some things were different, while others remain the same today: Sir Winston Churchill was the Prime Minister in 1954, but Queen Elizabeth II was the ruling monarch as she is now, having had her coronation the preceding year.

    In 1954, Churchill also became the first, and to this day the only, Prime Minister to have reached the age of 80 while in office. Her Majesty on the other hand made her first trip to Australia, and was the first reigning monarch to visit the country. 1954 also brought the official end to rationing in Britain after fourteen years, as meat came off the ration.

    In football news, the UEFA was formed in Basel, Switzerland, and West Germany claimed the FIFA World Cup title with a close victory in the final with Hungary.

    Literary works that would impact generations to come were published, including William Golding's Lord of the Flies and the first two volumes of J.R.R. Tolkien's Lord of the Rings. Some of the chart toppers of the year were Doris Day's Secret Love, which spent eight consecutive weeks at number one, and Eddie Calvert's Oh Mein Papa, spending an amazing nine consecutive weeks at the top.

    A new form of entertainment was born as the BBC began to broadcast The Grove Family, considered to be the first British soap opera, although by 1954 only three million households in Britain had a black and white television.The 1950s were also the beginning of the golden age of the automobile, though cars were nowhere near as common as they are today in the United Kingdom.

    Some beautiful models were introduced in 1954, including the Mercedes 300SL and the elegant Jaguar XK140. The 300SL was the first release in the SL-Series with its recognizable gull-wing doors, and was the fastest out of all production cars in its time. Much progress has been made in the field of luxury cars since then, but you too can experience the enduring class and style of Mercedes and Jaguar cars today with Auto Europe luxury car hire!

    We hope that we have made your holidays more enjoyable over the past decades, and hope to be at the forefront of the car hire industry in the years to come as well!

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