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    Cheap car hire in Norwich, for the best of east England

    Set in the heart of Norfolk, a picturesque region on England’s enchanting east coast, Norwich is a bustling city with a long and chequered history. It was a thriving market town in the Middle Ages, and right up until the Industrial Revolution was one of the most prosperous places in the country. Its imposing hill-top castle overlooks the city centre and is one of the most popular attractions in the region. Built by William the Conqueror in the 11th century, it was the county gaol for 650 years but today houses an art gallery and fascinating museum. Norwich’s star attraction is its magnificent 11th-century cathedral, one of the finest Romanesque buildings in the whole of Europe. Besides a splendid spire soaring high into the sky, it boasts the second-largest cloisters in England after Salisbury Cathedral. Norwich has over thirty medieval churches in all, the finest being that of St Peter Mancroft with its striking tower and convenient city centre location. Norwich’s main cultural attraction is the Museum of Norwich which depicts the development of local industries and crafts over the centuries, with plenty of hands-on fun for the kids. Selling everything from seafood and clothes to household goods and freshly-picked flowers, Norwich Market has been operating for over 900 years in a prime location at the end of an old arcade. And when you’re tired of sightseeing, it’s time to relax in the Norwich Lanes, a medieval labyrinth of narrow alleyways and courtyards crammed full with shops, cafés, restaurants, pubs and bars. And there’s much to see in the city’s surroundings too, most notably on the Norfolk Broads, one of England’s top boating destinations. Here you can hire vessels both large and small for a leisurely cruise through one of the most scenic parts of the country. Free of any mountains and lofty hills, Norfolk is largely flat and also perfect for hiking and cycling, particularly along the sea cliffs located a short drive away from the centre of Norwich. The beautiful north coast is officially designated as an Area of Outstanding Natural Beauty (AONB) with some of the most exhilarating land and seascapes in the British Isles. To take fuller advantage of your car hire in Norwich, there are many more interesting places to visit, including Great Yarmouth, with its huge sandy beach, and Ipswich, a modern seaside town further south. Due north of Norwich, the charming seaside town of Cromer is famous for its crabs, which are much sought-after on account of their tender flesh and extra sweet flavour. And if you’re visiting Norwich in late June-early July, be sure to see the Royal Norfolk Show, the largest two-day agricultural event in the country where the finest local produce can be sampled. Young children are well catered for at the many theme parks located close to Norwich, a favourite being BeWILDerwood which is popular for its wobbly wires, tree-houses and boat rides set in a sustainable wooden environment a short drive north-east of the city.

    Auto Europe offers the best deals in the global car rental market, so book your car rental in Norwich online now and start planning your UK holiday with us! Take a look at our Norwich car hire reviews page to find out what kind of experience other Auto Europe customers have been having in the city.

    Traffic and Parking

    Norwich is one of the largest cities in the east of England, so expect the volume of traffic to increase in the morning and evening rush-hours. Nevertheless, parking in Norwich is much easier than many other city destinations, with a wide choice of surface and multi-storey car parks to choose from, along with plenty of metered spaces available in the city centre. The nearest car park to Norwich Castle is Castle Mall, so you can leave your car there and visit most of the city's main attractions on foot. Alternatively, several organised Park and Ride routes prove that Norwich’s street-plan has been designed very much with car drivers in mind, meaning that you can park your Norwich car hire in the outskirts and take the bus quickly and directly into the centre of town.

    Geographic Information

    Squeezed in between the shallow waters of The Wash to the north and the River Stour to the south, Norwich is the hub of England’s easternmost county, Norfolk. It’s a green and pleasant land of gently-rolling landscapes dotted with charming, centuries-old villages. The city itself is the pulsating heart of Norfolk’s hinterland, which means that after a few minutes' drive out of the city, you’ll be meandering through wild marshland, dense forests and large areas of fertile farmland criss-crossed by the extensive network of Broads waterways. An added bonus for visitors is Norfolk’s long stretch of gorgeous coastline, which is quickly and easily accessible when you book your car hire in Norwich.

    Norwich Airport

    Located just to the north of Norwich city centre, Norwich Airport (NWI) caters for around half a million passengers a year and is one of south-west England's busier provincial airports. The airport is situated adjacent to the Cromer Road (A140) running from Ipswich through Norwich towards the pretty seaside town of Cromer, with the entrance located at the intersection of Amsterdam Way and Middleton's Lane. Norwich Airport's single terminal building caters for the growing number of passengers travelling to prime destinations with national carriers BA and KLM all year round as well as some of the more established European holiday hotspots such as Spain, Turkey and Madeira with TUI and Thomas Cook. Many of the leading car hire companies operate at Norwich Airport and local transport provider KonectBus runs a Park and Ride service from a point very close to the terminal, connecting passengers with Norwich city centre and beyond. As you approach the building, bear in mind that the check-in desks are to the left and the departure gates are to the right of the main doors.

    Norwich Airport (NWI)
    Address: Amsterdam Way, Norwich, Norfolk, England
    Website: Norwich Airport Website
    Telephone: +44 1603 411923

    Public Transportation

    Besides having direct rail links with the famous university city of Cambridge, Norwich is also within striking distance of London’s Liverpool Street railway station (about 1 hour 50 minutes) or by coach from London’s Victoria Coach Station (about 3 hours 30 minutes). Norwich coach and train stations are both reachable on foot to and from the city centre. Local company Konectbus operates an extensive bus network in and around Norwich city centre, as does First, one of the biggest operators in the east of England. Furthermore, the popular Coasthopper bus route runs along the coast between King’s Lynn to the west of Norwich and Cromer north of the city. Taxis to and from Norwich Airport are provided by NATA - the Norwich Airport Taxi Association – which offers a reliable service and is the only one allowed to operate from the taxi stand outside the terminal building. For a fun day out, take a trip on the Bittern Line railway which connects Norwich with Cromer and Sheringham on the north Norfolk coast. The trip takes about an hour and is considered one of the most scenic railway journeys in the United Kingdom.

    Useful links

    Norwich Tourist Information